Trophy Fitness was started in 2003 when Kelley Gray discovered a real shortcoming in the Dallas fitness market. While many gyms claimed that they were committed to customer service, in reality, very few actually delivered. Dallas residents had two options:
- Save money by joining a chain gym and becoming just another face who was forced to sacrifice cleanliness and customer service for a cheap monthly rate.
- Pay ridiculously high prices to join an “elite” fitness center that offered all the amenities. If you wanted the individual attention, you had to be ready to open the wallet again and pay the inflated training costs.
Kelley couldn’t understand why you had to sacrifice customer service and individual attention to get a reasonably priced gym membership. It was this apparent disconnect that led him to start Trophy Fitness Club located in Uptown Dallas. Now, TROPHY FITNESS has expanded to 3 locations in the DFW area and they still stand in stark contrast to the fitness club norm.